Am I confused?

Commercial: Bottled Ship
Product: Beer
Company: Corona?
               

A sailboat appears to float into an empty glass bottle. As the camera zooms out we see a man sitting on a beach next to a woman and a small table of beers. He's holding up an empty beer bottle horizontally to the water which gives the illusion of a ship in a bottle.

Simple, cute, pretty, and a nice break from all the commercials that yell at you or talk too much.

But whatever happened to the tag line "Change your whole latitude"? That was clever and catchy. "Miles away from ordinary" is just so plain, and falls flat in comparison. It is the same company that used "Change your whole latitude", right?

Posted by trekker9er   0 comments   Post a comment