Nick @ Nite

Commercial: Hello Again
Product: Nick @ Nite
Company: Nickelodeon
               

The "Hello Again" commercial. I just love the music! And the mad special effects skills are fun to watch. Before they had the Murphy Brown clips in it, the actions/dancing of the people in the clips matched up perfectly to the music. For the most part they still do, so it's still fun. I tend to get up and dance to it, or sing along!

But the one pair of words the commercial uses is interesting to think about too. "Hello Again." Kinda reminds me of the "Welcome Home" tag line CBS used for a while in the 90s, except not unsettling like that (as that one made it sound like tv was home and where you should be). This tag line is friendly and casual, and does almost make N@N sound like a friend you've come to visit for a bit. Nice.

The commercial is simple, fun, and resonates with those of the station's typical viewers who are like me. No real marketing advantage I can see, as the only people it reaches are those who already watch, but it's a great way to do the station id bit without being typical or boring about it. Very good job guys.

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